About NOIR
Our story, mission, and values
Our Story
NOIR was founded in 2020 with a simple yet powerful vision: to create timeless, minimalist fashion that transcends trends and seasons. Our journey began when our founder, Emma Chen, recognized a gap in the market for high-quality essentials that could form the foundation of a versatile wardrobe.
Drawing inspiration from the elegant simplicity of black and white photography, NOIR was born as a celebration of contrast, form, and thoughtful design. We believe that true style doesn't need to be complicated or constantly changing—it's about finding beauty in simplicity and quality in craftsmanship.
What started as a small collection of essential pieces has grown into a comprehensive range of clothing and accessories, all united by our commitment to minimalist aesthetics and premium quality. Today, NOIR continues to evolve while staying true to our founding principles.
Our Values
The principles that guide everything we do
Sustainability
We're committed to responsible production practices and materials that minimize environmental impact. Our approach to sustainability focuses on creating timeless pieces that last, reducing the cycle of fast fashion waste.
Quality
Every NOIR piece is crafted with exceptional attention to detail and made from premium materials. We believe in creating garments that improve with age and stand the test of time, both in style and durability.
Ethical Production
We work exclusively with manufacturers who provide fair wages and safe working conditions. Transparency in our supply chain is essential to our business model, and we continuously strive to improve our practices.
Our Team
The people behind NOIR
Emma Chen
Founder & Creative Director
David Park
Head of Design
Sarah Johnson
Production Manager
Michael Torres
Marketing Director